It’s one thing to spend time seeking out ways to attract customers to your limo business, to make your services stand out so that potential clients will choose you when they’re
looking to hire a limousine. But what about after the trip is over? What are you doing to ensure that your limo business customers will come back, that they will think of you first the next time they need a ride? Are you showing your customers that you are grateful for their business? Are you doing just a bit more than saying “Thank You” when the job is done?
In the limo business it’s the little things that count. Actions speak louder than words. Go the extra mile. The proof is in the details. All of these wise sayings endure because they are true. Books about being successful in business focus on the small but powerful things people do that make a lasting impression. An interesting and insightful website called Alexandra Levit’s Water Cooler Wisdom offers a number of ways to get along in the workplace, and also goes into ways to make yourself memorable by doing just a little extra when on the job. For example, do you make an effort to remember some general information about customers, like their children’s names, places you’ve taken them, special events in their lives, so you can make friendly conversation and show that you value your clients? Have you ever considered writing a very brief Thank-You to the people who trusted you to get them to their destination safely? A blank Thank-You card with a hand-written note mailed to a client saying YOU enjoyed the trip costs less than $1.00 and could be worth so much more in repeat business and referrals.
“The Two Most Powerful Words For Your Business,” an article written by Randi Busse, president of Workforce Development Group in Amityville, New York, and published in the November 2011 issue of Limousine Digest, hammers home the importance of saying “Thank You.” And, the author says, “Don’t just thank your new customers – thank those that have been with you for a long time as well, because we too often take them for granted. Remind them how much you appreciate them and the fact that they have been your customer for many years.” Avoid sending an email – it’s too impersonal and easy. Sending a note takes your time and shows you genuinely value a client’s business.
My sister recently hired a LimoDirect insured limousine company for my niece’s wedding. The company provided the exact vehicle she wanted, the driver was on time, attentive and in a great and festive mood. What really made the limo experience memorable for my sister, who swears she’ll forever choose that company first, is a couple of weeks after the wedding, she got a note from the limo company’s owner, thanking her for her business. The note included a pro-rated refund check because the time they used the limo was one hour shorter than originally contracted for. My sister never asked for it and never expected it. But the limousine company knew it was a good thing to do and it was a great way of saying “thank you.”
It certainly is the little things that make a big difference.