If there is just one thing all limousine drivers have in common, it’s dealing with heavy traffic. But how about the heavy traffic you want to attract your limo website? Are you making the most of the digital online resources available to keep ahead of the pack?
No matter what your marketing strategy, it should include an online plan. According to statistics from 15miles, a local search study site, 82% of local searchers follow up offline via an in-store visit, phone call or purchase. And with the internet literally at your fingertips and on your phones at all times, users can access information without a serious time commitment. The Kelsey Group, a local Media and Advertising Expert, predicted in their Fall, 2011 media forecast update that the rate of growth for the overall local ad markets over the next five years will remain flat. But digital media will be a “bright spot,” with double-digit growth expected for the forecast period 2010–2015. So while you shouldn’t ignore traditional advertising markets and those hands-on ideas to get your services known, you simply must utilize the internet.
Just having a nice looking website, even if you spend a good deal of money to get it developed, isn’t enough to bring people to your site. You will need to invest time and/or more money to get more customers. Assuming you have a website, the first, relatively simple thing you should do is include your website URL (Uniform Resource Locator) on your business cards, flyers, any materials you may give away and/or ads you publish.
Make online search engines your friend. Prospective customers will find your site by using the common search engines and browsers, by typing your company name or some other phrase that would link your site to the inquiry. But how do you insure that your business will be one of the first ones listed? With thousands, even millions of answers resulting from an inquiry, if you’re number 1,000 in line, how many people do you think will make it to your website? What you need to do is optimize your place on the search – known as search engine optimization (SEO) — so that you land on the first page when people type in some related keywords or key phrases. There are a number of ways to do this. You can hire a company that specializes in this type of help, or you can make changes and additions on your own. Two websites offer excellent advice: http://www.searchenginewatch.com/ is an online newsletter offering comprehensive tips about creating or enhancing a site that search engines can find; and www.wilsonweb.com, an information center that has several articles listed on how to promote your website.